JSW MG Motor India is making waves in the Indian EV market with its latest offering, the MG Windsor EV, which has quickly established itself as a best-seller. With impressive sales numbers, this electric crossover is solidifying its position as one of the most popular choices for environmentally conscious consumers in India. Here's a closer look at what makes the Windsor EV a standout in the rapidly growing electric vehicle segment.
Record-Breaking Sales Performance
The MG Windsor EV has surpassed all expectations, emerging as India’s best-selling electric vehicle for two consecutive months. In October 2024, the Windsor sold 3,116 units, and it continued its stellar performance in November, with 3,144 units sold. This impressive sales figure is a significant milestone for JSW MG Motor India, especially considering Tata Motors' long-standing dominance in the Indian EV market.
The success of the Windsor EV has been crucial in helping MG Motor achieve a year-on-year sales growth of 20%, with electric vehicles making up over 70% of the company’s total sales. This trend indicates a clear shift toward electric mobility in India, signaling the growing adoption of electric vehicles among Indian consumers.
Key Features of the MG Windsor EV
The MG Windsor EV brings a range of innovative features that have contributed to its success in the competitive Indian EV market. Built on a Pure EV Platform, the Windsor offers a certified range of 332 km on a single charge, making it a practical option for daily commuting and long drives. The vehicle is available in three variants—Excite, Exclusive, and Essence—and comes with the option of purchasing the car outright or opting for the Battery as a Service (BaaS) model.
The BaaS model lowers the entry cost of the Windsor EV, with the ex-showroom price starting at INR 9.99 lakh, along with a battery rental fee of INR 3.5 per kilometer. For those who prefer to purchase the vehicle with the battery included, the price starts at INR 13.49 lakh.
Design and Comfort: A Perfect Blend of SUV and Sedan
The MG Windsor EV combines the best of both worlds: the practicality of an SUV and the comfort of a sedan. The vehicle's aerodynamic design features a sleek exterior with bold body panels, a split headlamp design, and LED DRLs that add a modern touch. Inside, the spacious cabin offers Aero Lounge seats, which recline up to 135°, ensuring maximum comfort on long drives. The 2700 mm wheelbase provides ample space for passengers, and the panoramic glass roof gives the interior an open and airy feel.
For those who value technology, the Windsor comes equipped with a 15.6-inch touchscreen, wireless Android Auto and Apple CarPlay, and a 9-speaker Infinity sound system. The MG-Jio Innovative Connectivity Platform (ICP) enables users to control various functions via voice commands in multiple Indian languages, making the driving experience smarter and more intuitive.
Future Plans for MG Motor India
Looking ahead, MG Motor India plans to expand its portfolio of New Energy Vehicles (NEVs) and electric vehicles. The upcoming launches include the Cyberster electric sports car and the M9 electric luxury MPV, both of which will be sold through the MG Select premium retailer network. This expansion is in line with MG Motor’s commitment to sustainable mobility and innovation in the Indian market.
A Bright Future for the MG Windsor EV
With its advanced features, affordable pricing through the BaaS model, and remarkable sales growth, the MG Windsor EV is well on its way to becoming a market leader in India’s growing electric vehicle sector. As JSW MG Motor India continues to innovate and expand its EV lineup, the Windsor EV's success is only the beginning of the company’s electric journey in India. The company’s strong performance in the EV space is a testament to the increasing demand for eco-friendly vehicles in the country, and the Windsor EV is at the forefront of this transformation.
