Highlights:
- Mahindra secured 30,179 bookings for the XEV 9e and BE 6 electric SUVs on February 14, setting a new benchmark in India's EV market.
- The total booking value crossed ₹8,472 crore (ex-showroom) on Day 1.
- XEV 9e led with 56% of bookings, while BE 6 secured 44%.
- 73% of customers chose the top-spec Pack Three with a 79 kWh battery.
- Deliveries will begin in mid-March 2025, with phased rollouts for other variants until August 2025.
Massive demand for Mahindra’s electric SUVs
Mahindra has made a powerful entry into India’s premium EV market with the XEV 9e and BE 6, securing a record-breaking 30,179 bookings on the first day of launch. The total booking value exceeded ₹8,472 crore at ex-showroom prices, making it the highest for any EV launch in India.
Among the two models, the XEV 9e accounted for 56% of total bookings, while the BE 6 secured 44%, reflecting strong interest in both SUVs. Notably, 73% of customers opted for the top-spec Pack Three, which features a 79 kWh battery pack, reinforcing the growing preference for high-range, feature-rich EVs.
Breaking records in India’s EV market
The XEV 9e’s Day 1 bookings have even surpassed the MG Windsor EV, which received 15,000 bookings on its first day. This is impressive considering the XEV 9e’s significantly higher price point.
With electric SUVs gaining popularity, Mahindra's success indicates a shift in consumer preference towards premium, long-range EVs.
Powertrain & battery options
Both models are available in two battery pack options:
- 59 kWh pack: 231 hp & 380 Nm
- 79 kWh pack: 286 hp & 380 Nm
Range figures (ARAI-certified) are equally impressive:
- BE 6: 556 km (59 kWh) | 682 km (79 kWh)
- XEV 9e: 542 km (59 kWh) | 656 km (79 kWh)
- Real-world range: Mahindra promises 500+ km with AC on for both SUVs.
Also read: MG surpasses Tata in EV Sales
Delivery timeline & availability
Mahindra will roll out deliveries in phases:
- Mid-March 2025 – Pack Three (Top Variant)
- June 2025 – Pack Three Select
- July 2025 – Pack Two
- August 2025 – Pack One & Pack One Above
Customers will receive estimated delivery timelines within three weeks via Mahindra’s regular updates.
Market impact & future outlook
With such an overwhelming response, Mahindra has set a new standard in the Indian EV market. The strong demand reinforces the brand’s commitment to its Unlimit India vision, focused on sustainable and world-class EV mobility.
Bookings for both the XEV 9e and BE 6 remain open across select Mahindra dealerships and the official website. Given the momentum, these SUVs are expected to play a crucial role in accelerating EV adoption in India.
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