India’s electric vehicle (EV) landscape is undergoing a significant transformation, with more OEMs entering the arena and consumers gradually shifting toward cleaner mobility. The EV wave has become so compelling that even Maruti Suzuki, the country’s largest car manufacturer, is stepping into the game with the upcoming launch of its first electric offering, the eVitara.

With over ten major automakers now operating in India’s electric car segment, the competition is heating up. And the latest retail sales figures for March 2025 and the full FY25 provide a fascinating look into how the players are stacking up.

March 2025: Tata’s market share crashes, MG soars

In March 2025, India saw 12,356 electric cars sold, marking a 26.18% YoY growth and a volume gain of 2,564 units compared to March 2024.

But the big story? The dramatic reshuffling at the top.

Tata Motors – The giant’s stumble

• Sales: 4,710 units
• YoY Change: -39.72%
• Units Lost: 3,104
• Market Share: Down from 73.37% to 38.10%

Tata's dominant reign has taken a hit. With a diversified EV lineup including the Tiago EV, Tigor EV, Punch EV, Nexon EV, and Curvv EV, Tata still leads but is no longer the monolith it once was.

MG Motor India – The breakout performer

• Sales: 3,889 units
• YoY Growth: 231.82%
• Market Share: Up to 31.47% from 11.97%

MG’s remarkable surge has largely been fueled by the popularity of the MG Windsor, helping the brand leapfrog into a dominant position and almost catching up with Tata.

Mahindra – Gaining ground

• Sales: 1,944 units
• YoY Growth: 180.92%
• Market Share: 15.73%

Mahindra continues to build momentum in the EV space, securing a comfortable third spot.

Hyundai – A strong debut with Creta electric

• Sales: 849 units
• YoY Growth: 454.9% (from 153 units)
• Market Share: 6.87%

The Creta Electric has helped Hyundai solidify its EV presence in a short span.

Other brands in March 2025

• BYD: 396 units (175% YoY growth)
• BMW: 250 units (237.83% growth)
• Mercedes-Benz: 170 units (220.75% growth)
• Citroen: 46 units (74.15% decline)
• Volvo: 46 units (9.8% decline)
• Kia: 24 units (29.41% decline)
• Others: 32 units (43.85% decline)

FY25 – Full-year performance: A changing of the guard

Over the course of FY25, India saw 1,07,645 electric cars sold, a 17.63% YoY increase with 16,139 additional units sold compared to FY24.

Tata Motors – Still on top, but slipping

• Sales: 57,616 units
• YoY Change: -10.71%
• Market Share: 53.52% (down from 70.52%)

Despite still holding the largest market share, Tata’s drop is significant, both in numbers and momentum.

MG Motor India – Doubling down

• Sales: 30,162 units
• YoY Growth: 158.16%
• Market Share: 28.02% (up from 12.77%)

MG’s performance in FY25 confirms it's no one-hit wonder—it's now a serious long-term competitor in India’s EV space.

Mahindra – Steady ascent

• Sales: 8,182 units
• YoY Growth: 33.71%

Hyundai – Strong entry

Sales: 2,410 units

Other brands in FY25

• BYD: 3,401 units
• Citroen: 1,962 units
• BMW: 1,550 units
• Mercedes-Benz: 1,133 units
• Kia: 414 units
• Volvo: 394 units
• Others: 421 units

EV market outlook – What lies ahead?

Tata Motors' fall and MG Motor’s meteoric rise signal a significant market realignment. As Hyundai, Mahindra, and even luxury players like BMW and Mercedes ramp up their EV offerings, the coming year could see even tighter competition.

With Maruti Suzuki's eVitara entering the fray soon, 2025-26 promises to be a transformative period for India’s electric car industry. The question now is: Can Tata reclaim its former dominance, or is this the beginning of a new EV era in India?