Mahindra Electric's recent introduction of the BE 6e, a futuristic all-electric SUV, has sparked a legal controversy with IndiGo Airlines. The airline has filed a trademark infringement lawsuit against Mahindra over the use of "6E," a mark synonymous with IndiGo’s brand identity. Let’s dive into the details of this trademark dispute and explore the key facts about the Mahindra BE 6e.
The Legal Clash: Mahindra vs. IndiGo
IndiGo’s Standpoint
IndiGo Airlines, India’s largest carrier, claims ownership of the '6E' trademark, which serves as its airline code and is central to its branding across multiple services like 6E Prime, 6E Eats, and 6E Flex. Registered for "advertising" and "transport services," the trademark enjoys global recognition. IndiGo believes Mahindra’s BE 6e branding could cause confusion and dilute the goodwill associated with its mark.
The dispute was presented before the Delhi High Court on December 3, but Justice Amit Bansal recused himself, delaying the hearing to December 9. In the meantime, IndiGo has confirmed that preliminary discussions with Mahindra have begun, hinting at a potential out-of-court resolution.
Mahindra’s Response
Mahindra maintains that its BE 6e branding differs significantly from IndiGo’s '6E.' It highlights that:
- Distinct Classes: Mahindra’s trademark is filed under Class 12 (vehicles), while IndiGo’s pertains to services like transportation and advertising.
- Unique Styling: The BE 6e’s branding is not standalone but part of the automaker's broader electric vehicle portfolio.
In a statement, Mahindra emphasized its intent to resolve the matter amicably, respecting IndiGo’s concerns about goodwill infringement.
Trademark Laws: A Complex Landscape
Under Indian trademark law, protection is typically confined to the class under which a trademark is registered. However, well-known trademarks like IndiGo’s 6E may seek broader protection if there’s a likelihood of consumer confusion. This case underscores the challenges of safeguarding intellectual property across diverse industries, such as aviation and automotive.
Key Features of the Mahindra BE 6e
Amidst the legal tussle, the Mahindra BE 6e shines with its cutting-edge features and technology.
This 5-seater electric SUV is built on Mahindra’s EV-specific INGLO platform and comes loaded with premium amenities:
- Advanced Tech: Dual digital screens, augmented reality-based heads-up display, and a 1,400W Harman Kardon 16-speaker sound system.
- Comfort & Convenience: Multi-zone AC, dual wireless phone chargers, and a fixed glass roof for a panoramic view.
- Safety First: Equipped with up to 7 airbags, electronic stability program (ESP), tyre pressure monitoring system (TPMS), and Level 2 ADAS (Advanced Driver Assistance Systems).
Pricing and Competition
Priced at ₹18.90 lakh (introductory, ex-showroom), the BE 6e competes with the Tata Curvv EV and MG ZS EV, while future challengers include the Hyundai Creta EV and Maruti eVX.
FAQs
Why has IndiGo filed a lawsuit against Mahindra?
IndiGo claims that Mahindra’s BE 6e branding infringes upon its ‘6E’ trademark, potentially causing confusion and harming IndiGo’s goodwill.
What is the Mahindra BE 6e?
The Mahindra BE 6e is a 5-seater all-electric SUV built on Mahindra’s INGLO EV platform. It offers premium features and advanced safety technology.
How does Indian trademark law apply to the Indigo Mahindra case?
Trademark protection in India is generally class-specific, but well-known trademarks like IndiGo’s ‘6E’ may claim broader protection if confusion is likely.
What is the price of the Mahindra BE 6e?
The introductory ex-showroom price of the Mahindra BE 6e is ₹18.90 lakh, making it competitive in the EV market.
Who are the competitors of the Mahindra BE 6e?
The BE 6e competes with the Tata Curvv EV, MG ZS EV, and upcoming models like the Hyundai Creta EV and Maruti eVX.
